Promote your project
You can easily create a project on ShopDonation. You will find below a procedure to get you started and maximise your donations.
Where to start ?
A short, recognizable weblink
When you sign up your project at ShopDonation, you create your own page and unique weblink. For example, the association Aide Pour Enfants has its own page: https://shopdonation.ch/aidepourenfants. Anyone who uses this link to shop online will automagically support this association.
We recommend keeping the name in the link as short as possible. After all, it is easier to remember shopdonation.com/wwy than shopdonation.com/theassociationforanimalwelfarewwy.
Promote your weblink
Simply promote this weblink to generate a recurring, ongoing income for your project. Most of your friends and followers probably already shop online anyway. Simply remind them to use your weblink - all their favorite webshops participate and it doesn't cost anything extra!
The majority of people shop online on a recurring basis, so this can give you an ongoing source of financial support.
Three example texts
Below you will find three sample texts to promote your own ShopDonation-link on social media. Simply remember to modify the texts highlighted in yellow.
1. Shop via shopdonation.ch/nameofyourproject and donate for free to our cause!
2. Do you ever shop online? If you do this via shopdonation.ch/nameofyourproject, you will donate to our initiative for free without it costing you anything extra! You can shop at many major webshops such as Manor, Zalando Lounge, Media Markt, Booking.com, etc..).
3. Do you ever shop online? If you do this via shopdonation.ch/nameofyourproject from now on, you will donate to our cause for free without spending anything extra!
Many major webshops such as Manor, Zalando Lounge, Qualipet and a range of others have already joined. You ultimately buy the product at the webshop itself, but because you click through our ShopDonation-page first, a part of the purchase amount becomes a donation!
How does this work?
You can do this by choosing ‘project name here’ at shopdonation.com or by shopping via shopdonation.com/nameofyourproject. With every purchase, you donate automatically and free of charge to our cause, and you pay exactly the same amount for your purchase as you would anyway!
Use this picture when you make a social media post
Download
Insert a ShopDonation banner with your project and URL link on your website. When users click on this banner, they will be redirected to your ShopDonation page.
* You can use this banner for social media posts as well.
You will find below an example of a banner for the association Aide Pour Enfants.
The goal now is to create an identical banner with the name of your project.
Step 2a: personalise the image
How to proceed:
Method 1: You can use an editing software such as PhotoShop or Illustrator and simply insert a text with your URL link (Nunito Font).
Method 2: If you want a simpler method, you can follow this tutorial in which we explain how to easily insert text on this image with canva.com:
Vidéo - Personnalise Ta Bannière
Add an explanatory text
It is important that users understand how ShopDonation works. For that reason, we advise you to include an explanatory text on your website. You can download a text template below and insert it next to your personalised banner on your website.
Step 2b: text on your website
You will find below a short tutorial in which we explain how to insert this text on your website:
Vidéo - Intègre Ta Bannière & Un Texte Explicatif Sur Ton Site Internet
Is shopping online one of your habits?
If that’s the case, you can support an association or a social project for FREE through your online purchases.
If you make a purchase at one of your usual online stores - such as mediamarkt.ch, booking.com, or conrad.ch - and you first click via the platform shopdonation.ch, a small donation is given to the cause of your choice, without any additional cost. Let me explain to you how this works:
Step 1: Connect on shopdonation.ch
Step 2: Select the cause you want to support
Step 3: Click on the online store on which you would like to shop
The online merchant will then redistribute a small donation to the social project that you have selected. Your purchases cost you the same and you support a cause that is close to your heart for free. The only condition is to go through ShopDonation beforehand.
I have created my own project on ShopDonation: {name your project}. My goal is to collect {amount of donations you would like to collect} CHF.-. If you shop online, could you support my cause by clicking on the link below?
* shopdonation.ch/thenameofyourproject *
Every time you will use this link {your project URL link} to make online purchases, you support *your project name* for free and help us to continue our activities.
Warmest thanks! ''
Download ShopDonation flyers in different formats and customize them with your project name and URL link. Open the images in JPG format and insert shopdonation.ch/thenameofyourproject into an editing program (e.g. Adobe Illustrator)
If you want a simpler method, you can follow this tutorial in which we explain how to easily insert text on this image with canva.com:
Vidéo - Utilise Des Flyers Pour Promouvoir Ton Projet
* You can use this banner for social media posts as well.
Step 4: Personalise the flyer
The company you work at could be one of these companies. The same principle applies here, if they do these purchases anyway, they can very easily make a social impact with it to a cause of their own choice.
If you are an employee of a company, you could consult the management, boss or head of purchasing to discuss buying through ShopDonation. Read more about business purchases here.
Business network
If you know a company that might be interested in your business network, do let them know about this simple opportunity to make a positive, social impact.
Most businesses that are currently using ShopDonation were quite surprised to hear how they could improve their corporate social responsibility without any extra costs, and quite willing to explore with which purchases they could support a cause of their choosing. Thus it might be interesting to share on LinkedIN or with your business network in general.
Every time you send an email you can promote your ShopDonation-link! Place your weblink as an automatic signature in your emails, whether it's private or business.
- Do you ever shop online (for example Booking.com, Swiss or Zalando Lounge)? Then you can donate for free to our social project, click here.
- Do you ever shop online? Support us for free via our page at ShopDonation.
- Shop via shopdonation.com/nameofyourproject and donate for free to our cause!
* Hyperlink your weblink at the underlined part.
Below is a collection of tips & tricks from the most successful projects at ShopDonation:
Who already shops frequently online?
We all know someone who consistently shops online like it's a profession. These are naturally great people for you to encourage to use your ShopDonation-link, because they can generate recurring donations!
Remind your followers every two months (or so)
Quickly remind your followers every two months or so with an update on how it's working out with ShopDonation, otherwise they tend to forget and income diminishes. Let them know it's making a difference!
Popular periods to shop
Remind your network of your ShopDonation-link at popular periods to shop.
- The Christmas period is by far the time when the most is being bought online.
- On Black Friday many people purchase online due to big discounts.
- The booking of summer holidays often starts at the beginning of the year (see the Travel category).
Whenever there is a big event where people purchase online, remember to promote your ShopDonation-link.
Research shows that 90% of people who visit shopdonation.ch for the first time already know which cause they will support. There is therefore a strong cohesion between buyers and the project they support.
The best thing your organization can do is maximising this strong relationship between your project and the people who are willing to support it. Keep in mind that a personal email is more efficient than a Facebook post. Likewise, a WhatsApp message is better than a standard email you sent to 500 people and a phone call or face-to-face visit can be 1000 times more productive than any other form of promotion.
It is time for you to pick up your phone, scroll down through your contact list, and ask yourself the following question for each contact:
- is this person aware that they can support our project for free on ShopDonation?
If you inform personally your network about your presence on ShopDonation, you can be sure that a good amount of people will become loyal donors and will support your project every time they shop online.
ShopDonation shares a lot of news related to associations and projects via newsletter and social media. Our followers and newsletter subscribers generally become regular donors, because they feel more involved with ShopDonation than donors who don’t follow us.
Between your communication and ours, we have all the keys in hand to retain your future donors.
It's important that people remember that every time they shop online, they can use ShopDonation to support your project. Bookmark your ShopDonation URL link on your friends & family browser or, even better, set shopdonation.ch as their search engine's home page.
near the search bar.
near the search bar.
near the search bar.